Offers Free Industry-ready Toolkit for Farmworker Awareness Week
MEDIA RELEASE Contact: LeAnne R. Ruzzamenti, (202) 524-0540, gro.doofelbatiuqe@aidem
WASHINGTON, March 11, 2026 – Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, encourages the agricultural community to recognize and celebrate National Farmworker Awareness Week with free and impactful tools offered in its communications toolkit.
Observed annually the last week of March to culminate on Cesar Chavez’s birthday, Farmworker Awareness Week honors the essential contributions of the men and women whose skill, dedication and hard work keep our food supply chain moving. From planting and harvesting to packing and shipping, farmworkers bring deep knowledge, technical expertise and pride to their jobs every day.
“Farmworker Awareness Week is an important reminder to pause and recognize the highly skilled, physically demanding work that farmworkers perform every day to bring healthy and nutritious food to our tables,” said LeAnne Ruzzamenti, director of marketing and communications for EFI. “Our toolkit is designed to help companies and communities celebrate their employees and community members and to share worker stories that educate consumers about the expertise and dedication behind their food.”
EFI’s comprehensive toolkit makes it easy for companies, retailers, industry organizations, educators and community leaders to show appreciation and raise awareness.
The toolkit, which is available at equitablefood.org/toolkit, includes:
- Social media graphics, sample posts and videos to share
- Printable posters, fact sheets and infographics for offices, stores and workplaces
- A sample proclamation to share with local and state officials
- A children’s coloring page
- Ideas for hosting events or internal celebrations for the week
- And more…
All materials are customizable and free to download, making participation simple and accessible for organizations of all sizes.
Farmworkers are not only essential to production but also to innovation and continuous improvement on farms. Many bring years, even decades of experience, contributing insights that improve quality, efficiency and food safety. Their pride in their craft and their commitment to doing the job well are foundational to a strong, resilient agricultural system.
Alexandra Martinez, senior digital marketing and sales associate at Equitable Food Initiative, emphasized the importance of industry-wide participation. “We hope that this special week is just the start for our industry to shine a light on the expertise, resilience and professionalism that workers offer throughout the year,” Martinez said. “To encourage that, EFI provides resources and reminders to highlight our essential workers with ongoing initiatives like #FarmworkerFriday and other digital toolkits.”
EFI encourages growers, retailers, brands, allied organizations and consumers to download the toolkit and incorporate its resources into newsletters, in-store promotions, team meetings, classroom activities and community events. By amplifying appreciation and awareness during Farmworker Awareness Week, the industry can collectively highlight the people whose hard work sustains our food system year-round.
The free Farmworker Awareness Week Communications Toolkit is available now at equitablefood.org/toolkit.
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About EFI
Equitable Food Initiative is a capacity-building and certification nonprofit that works to improve the lives of farmworkers and drive business performance by integrating worker engagement throughout the supply chain. Committed to multistakeholder participation, EFI works with growers, farmworkers, retailers and experts to create assessment, training and organizational development programs that support continuous improvement and address agriculture’s most pressing challenges. For more information about Equitable Food Initiative, visit equitablefood.org.