Farmworker Awareness Week Toolkit
Elevate the Role of Farmworkers During Farmworker Awareness Week, March 25-31
Key Messages to Share With Consumers, Media and Within the Agricultural Industry
- Farmworkers are essential to getting fresh and healthy food on supermarket shelves. We don’t see them, but they grow, harvest, process and pack our fresh food.
- During the pandemic, farmworkers were recognized as essential, but they have always played a vital role in the food supply chain.
- Farmworkers are the root of our supply chain and ensure the availability, quality and safety of our food and help American farms produce $164.7 billion to the U.S. gross domestic product.1
- 2.6 million farmworkers are on farms and ranches in the U.S.1, performing hard and skilled labor.
- Farmworkers deserve our appreciation and thanks along with safe and respectful workplaces.
- In every state, there are farmworkers on farms, ranches, greenhouses and processing facilities caring for the crops and livestock that provide healthy and nutritious food.
- Farm and ranch operations often run 24 hours a day, 365 days a year, through heat and cold, and farmworkers are the backbone that keep the operations running daily.
Consumers can learn more about supporting farmworkers at equitablefood.org/nfaw.
1 – 2021 Ag and Food Sectors and the Economy. Accessed on 19 January 2024 at https://www.ers.usda.gov/data-products/ag-and-food-statistics-charting-the-essentials/ag-and-food-sectors-and-the-economy/
Templates & Resources
Farmworker Awareness Week Logo
Social Media
When posting on social media during Farmworker Awareness Week, use
#FarmworkerAwarenessWeek
#ThankAFarmworker
Sample Social Media Posts
During #FarmworkerAwarenessWeek, we show appreciation for the many hands that sow the seeds, nurture the crops and harvest the bounty. 
From sunrise to sunset, through heat and cold, more than 2.5 million farmworkers in the U.S. are dedicated to delivering fresh and nutritious food to our plates. #ThankAFarmworker
Gratitude for every bite! The food we enjoy requires work and dedication of countless hands. 
From the fields to the ranches, greenhouses to processing facilities – a symphony of effort brings the harvest to our tables. This #FarmworkerAwarenessWeek, let’s extend our heartfelt thanks to the unsung heroes working tirelessly behind the scenes. 🙌 #ThankAFarmworker
Sample Graphics
Ways To Participate
Mother Nature and global supply chain issues have shined a light on food production. Today’s consumers want to know where their food comes from, how it was produced, and that the companies producing it are looking out for the health and safety of their people.
Farmworker Awareness Week is the perfect time to share what you do, highlight the men and women who make it happen and offer admiration for farmworkers. Take this opportunity to tell your customers – both at the retail buyer and consumer level – about the steps you have taken to keep workers safe and engaged in your business.
During the last week of March, reach out to your customers and consumers to raise awareness of the workers who ensure the availability, safety and quality of fresh food.
- Highlight the week across your social media channels with images, stories and facts about your workforce.
- Share photos of your workers on social media. Download the “I’m a Farmworker” sign that they can hold in photos.
- Use email and print newsletters to share the steps your organization has taken to keep them safe and build meaningful workplaces.
- Add a slide to customer presentations and brief them on how you engage your workforce year-round.
- Encourage your employees to celebrate the week on their LinkedIn and other social media channels.
- Celebrate internally and recognize the work that your team has achieved this past year.
- Issue a press release about Farmworker Awareness Week and the impact essential workers have at your organization and in your community, region and state. Download a sample press release.
- Encourage your local politicians to issue a proclamation celebrating Farmworker Awareness Week and the role farmworkers play in the economy. Download a sample proclamation.
- Contact local civic organizations and offer to provide a presentation about the importance of farmworkers and the local economy.
- Arrange for local businesses to offer farmworkers a discount during Farmworker Awareness Week.
- Allocate your standard advertising budget to thanking and recognizing farmworkers.
