In the world of sustainability, navigating the intricate web of practices, challenges, and storytelling can feel like walking a tightrope. But with the right approach, companies can not only make positive changes in their supply chains but also authentically communicate their journey to consumers. In a recent episode of Tip of the Iceberg by Equitable Food Initiative (EFI), Maisie Ganzler, Strategic Advisor for Bon Appetit Management Company and founding board member of EFI, shared valuable insights on this journey.
Authenticity is key, says Maisie in her book “You Can’t Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company.” One of the core challenges for companies lies in crafting authentic sustainability stories. While some aspects may be complicated or unappetizing (like cleaning up manure lagoons!), they represent meaningful change. Listen to the podcast to learn more about the importance of being honest, transparent, and showcasing both successes and challenges. Boldness plays a crucial role here, as companies need to tailor their stories and be unafraid to address areas where improvement is needed.
A crucial yet often overlooked aspect of sustainability is its human component. Maisie stresses that true sustainability encompasses fair treatment of workers throughout the supply chain. Initiatives like EFI’s Ethical Charter Implementation Program provide a roadmap for addressing labor practices, ensuring that sustainability efforts prioritize people alongside the planet.
For those excited to go deeper into the sustainability topic, Maisie offered more advice and a road map during a May 14th free webinar – rewatch here. The discussion explored how companies can embed sustainability into their brand DNA, drawing on real-life examples and practical insights from the food industry. It was a candid exploration of the realities and opportunities of sustainable practices.
