The fresh produce industry trade publications wrote about the joint Grow the Good campaign from EFI and Costco to raise awareness of the Responsibly Grown, Farmworker Assured® label on fresh fruits and vegetables available at participating Costco Wholesale locations.
“From the beginning Costco has been a strong partner for EFI, supporting safer and healthier workplaces for farmworkers, which is why we’re excited to educate shoppers on the meaning behind the EFI label and Costco’s commitment to worker and food safety,” stated LeAnne Ruzzamenti, director of marketing and communications for Equitable Food Initiative. “To further this important message, EFI will donate sun protection equipment to field workers for purchases made during the promotion.”
“What’s good for farmworkers provides benefits to the entire supply chain, which is why we support the EFI program,” said Jeff Lyons, Senior Vice President for Fresh Foods at Costco Wholesale. “Improving conditions in the field and fully engaging farmworkers in the ways that EFI does helps to deliver a safer and better product for our members.”
Read more about the partnership in the following publications:
AndNowUKnow
Blue Book Services
HortiDaily
The Packer
Perishable News
Produce Retailer
