EQUITABLE
FOOD
INITIATIVE

Culture-changing’ initiative to stop food contamination on the farm

NBC News

Will you pay more for this produce? Not at Costco. The company pays a premium for those A&W strawberries and that “bonus” is shared with everyone on the farm, but it’s not passed along to Costco shoppers because it saves money in the long-run…“This is a good business decision,” said Jeff Lyons, Costco’s senior vice president for fresh foods. “Food safety is critical to our members.”

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