Category: Broadcast

EFI Highlights New Video Series Made By and About Farmworkers

EFI has announced the development and release of a two-video series, A Day in the Life of a Farmworker. The release of the videos coincides with Farmworker Awareness Week, March 25 to 31. The concept was developed and implemented by...

Two-Year Produce & Reduce Pilot Program Concludes

Equitable Food Initiative and Measure to Improve, announced the successful completion of the two-year Produce & Reduce pilot program which was implemented on three farming operations and funded by the California Workforce Development Board (CWDB)....

Tip of the Iceberg – Episode 11: How to Share Authentic Stories of Your #alwaysessential Workers

EFI has promoted the hashtag #alwaysessential to highlight the critical role that farm workers play in bringing food to market. The pandemic further underscored the importance of essential workers, including farm workers....

Tip of the Iceberg – Episode 10: How Do You Center People Amid All the AgTech Innovation

During the pandemic, farmworkers were recognized as essential workers, but they have always been essential. They are the ones who put the food on our table, and for that reason, we need to revolutionize the way we see them and...

Fireside Chat 4: What Does Corporate Responsibility Really Mean?

This episode’s chat features a conversation between EFI’s Marketing and Sales Manager Madelyn Edlin, Senior Workforce Development Facilitator Lilian Autler and Director of Marketing Communications LeAnne Ruzzamenti about the impacts of corporate social responsibility for the fresh produce industry and...

Honoring Farmworkers This National Farmworker Awareness Week

EFI offers toolkit to mark celebration of National Farmworker Awareness Week and encourages the agricultural supply chain, government entities and consumers to share messages of appreciation for farmworkers....

Tip of the Iceberg Podcast – Episode 9: AgSocio’s Matt Rogers on Ethical — and Competitive — Labor Contracting

Matt Rogers, from AgSocio, sheds light on labor providers, also known as labor contractors, and addresses questions related to seasonality, labor activities, and effectiveness. From his perspective in the retail world, he explains some of the supplier requirements and how...

Tip of the Iceberg Podcast – Episode 8: How Shoppers Discover Who Picks NatureSweet Tomatoes

NatureSweet's mission is to transform the lives of agricultural workers in North America by providing opportunities for its associates to earn a transformational wage, supporting continued education, and making improvements in the community....

AgSocio First Farm Labor Contractor to Achieve Verification Through EFI Pilot Program

AgSocio, an agricultural labor and service provider operating in California and Arizona, completed an initial verification of EFI’s farm labor contractor (FLC) standards, as part of a pilot program....