Farmworker Awareness Week Communication Toolkit – March 25-31, 2023
Elevate the Role of #AlwaysEssential Farmworkers During Farmworker Awareness Week
Those of us working in agriculture know the essential role that farmworkers play in bringing fresh, healthy food to supermarkets. But many Americans had their first real awareness of farmworkers and recognized their critical role during the global pandemic when supply chains were shaken and many workers, including those who grow, harvest and pack our food, received the status of being essential.
Let’s bring voice to Farmworker Awareness Week and spread the message of how essential farmworkers are the root of our supply chain and ensure the availability, quality and safety of our fresh food.
Key Messages
- Farmworkers are essential to getting fresh and healthy food on supermarket shelves. We don’t see them, but they grow, harvest, process and pack our fresh food.
- During the pandemic, farmworkers were recognized as essential, but they have always played a vital role in the food supply chain. #AlwaysEssential
- Farmworkers are the root of our supply chain and ensure the availability, quality and safety of our food and help American farms produce $164.7 billion to the U.S. gross domestic product.1
- 2.6 million farmworkers are on farms and ranches in the U.S.1, performing hard and skilled labor.
- Farmworkers deserve our thanks along with safe and respectful workplaces.
- In every state, there are farmworkers on farms, ranches, greenhouses and processing facilities caring for the crops and livestock that provide healthy and nutritious food.
- Farm and ranch operations often run 24 hours a day, 365 days a year, through heat and cold, and farmworkers are the backbone that keep the operations running daily.
Consumers can learn more about supporting farmworkers at equitablefood.org/nfaw.
Templates – New Coloring Sheet for 2023!
Encourage your local politicians to issue a proclamation using the provided template.
Customize a press release about farmworkers’ impact on your business, industry or region.
A downloadable coloring sheet for children serves as a thank you to farmworkers during Farmworker Awareness Week.
Farmworker Awareness Week Logo and #AlwaysEssential
Color Logo
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Reverse Logo
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Hashtag
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Social Media
When posting on social media during Farmworker Awareness Week, use
#AlwaysEssential
#FarmworkerAwarenessWeek
5 Reasons to Thank a Farmworker Poster and Graphics
Download and share a poster that highlights reasons to show our gratitude to farmworkers or share individual graphics on social media.
Sample Graphics
Download one of our graphics to use on your social media channels, your website or a newsletter. You can also customize a graphic using a Canva template.
Where to Share
The COVID pandemic made the supply chain visible for many Americans and shined a light on food production. Today’s consumers want to know where their food comes from, how it was produced, and that the companies producing it are looking out for the health and safety of their people.
Farmworker Awareness Week is the perfect time to share what you do, highlight the men and women who make it happen and offer admiration for the #AlwaysEssential farmworkers. Take this opportunity to tell your customers – both at the retail buyer and consumer level – the steps you have taken to keep #AlwaysEssential workers safe and how you build meaningful workplaces for the skilled workers who keep your business running.
During the last week of March, reach out to your customers and consumers to raise awareness of the #AlwaysEssential workers who ensure the availability, safety and quality of fresh food.
- Highlight the week across your social media channels with images, stories and facts about your essential farmworkers.
- Use email and print newsletters to share the steps your organization has taken to keep them safe and build meaningful workplaces.
- Add a slide to customer presentations and brief them on how you engage your workforce year-round.
- Encourage your employees to celebrate the week on their LinkedIn and other social media channels.
- Celebrate internally and recognize the work that your team has achieved this past year.
- Issue a press release about Farmworker Awareness Week and the impact essential workers have at your organization and in your community, region and state. Download a sample press release.
- Encourage your local politicians to issue a proclamation celebrating Farmworker Awareness Week and the role farmworkers play in the economy. Download a sample proclamation.
- Contact local civic organizations and offer to provide a presentation about the importance of farmworkers and the local economy.
Share Your Plans & Let Us Know How We Can Help
Take a moment to share how you are participating in Farmworker Awareness Week so that we can support and amplify your efforts. If you have any questions or require custom graphics, use this form or email us.
1 – 2021 Ag and Food Sectors and the Economy. Accessed on 1 February 2023 at https://www.ers.usda.gov/data-products/ag-and-food-statistics-charting-the-essentials/ag-and-food-sectors-and-the-economy/