Who Can Apply?
Hourly employees on EFI-certified operations are invited to apply. Participants must be willing to follow EFI’s Brand Ambassador program guidelines and participate in occasional text/What's App communications with EFI staff to follow up on submitted content, discuss upcoming themes, etc.
Applicants must be approved for program participation by their employer. (After being selected for the program, EFI staff will seek approval on behalf of the applicant from the employer.)
Compensation
Brand Ambassadors will receive an annual stipend of $300 for program participation, with an installment paid each quarter after content submissions are complete. The brand ambassador shouldn’t spend more than one hour per month or three hours per quarter in capturing content.
Brand Ambassador Program Overview
Each quarter, EFI will issue a call for submissions to the Brand Ambassador team with a selected theme or suggested topics. Brand Ambassadors can submit 3 - 5 short video clips, and 5 -10 images per quarter, which EFI will use in marketing outreach and on social media channels. Content can be submitted in Spanish or English.
EFI will provide basic training for filming videos and shooting photos with a phone upon acceptance into the program. EFI Brand Ambassadors can share raw files via email, Messenger, WhatsApp, or the worker’s preferred method and are not required to edit the content prior to submission. EFI will make any necessary changes such as adding translations, video and audio editing, addition of graphics, etc.
Requested content will vary, but the following are examples of possible topics:
- Topics for consumer education: Seasonality of products, impacts of weather, working with organic certified products, what goes into product care and quality in growing, packing, food safety, IPM processes, etc.
- A day in the life of an agricultural worker: capturing tasks and routines involved in a normal day of work
- Co-worker highlights: short introductions and stories of individuals
- EFI-branded content: How the EFI program and trainings helped the respective employee, the farming operation, and improved the quality of the product. Examples of EFI Leadership Team projects and solutions.
